Marketing analytics
If your marketing data lives in a connected database, STYD can help you explore campaigns, sources, and conversion.
Questions you might ask
“How many leads came from each source this month?”
“Which campaigns generated the most new customers last quarter?”
“Conversion rate from lead to customer over time.”
“Customer growth by month for 2025.”
It depends on your data and tracking
These answers come from marketing data in your connected database and are only as good as your tracking. If a source or campaign is not recorded in the data, STYD cannot report on it.
STYD reads your connected database — it does not connect to advertising platforms or external marketing tools on its own. Only data that is already in your database can be queried.
Validate before acting
Attribution and conversion figures can be sensitive to definitions. Confirm what counts as a “lead”, a “source”, or a “conversion” before relying on the numbers.